Cats Eye Training

Useful Resources

Don't say we never give you anything!

Here's some resources you may:

  • Find useful in your studies
  • Think a good or interesting read if you're not studying

*Please note we have not followed the Harvard referencing system

Cats Eye Resources

Useful Text Books

  • Principles & Practice of Marketing by Jobber
  • Marketing Concepts and Strategy by Dibb, Simkin, Ferrel & Pride
  • Essentials of Marketing by Blythe
  • Managing Marketing by Palmer
  • Strategic Marketing Management by Wilson & Gilligan
  • Principles of Marketing by Kotler
  • Essentials of Services Marketing by Palmer
  • Marketing Plans by McDonald

Other Useful Marketing Books

  • Market-led Strategic Change by Piercy
  • Building Great Customer Experiences by Ivens & Shaw
  • If Disney Ran Your Hospital by Fred Lee
  • The 22 Immutable Laws of Branding by Ries
  • Competitive Advantage by J. Smith
  • Marketing 3.0 by Kotler
  • The Longer Long Tail by Anderson
  • The Tipping Point by Gladwell
  • Meatball Sundae and/or Tribes and/or The Purple Cow by Godin
  • Here Comes Everybody by Shirkey
  • Wikinomics by Tapscott & Williams
  • Socialnomics by Qualman
  • Brand Royalty and/or Brand Failures by Haig
  • Competitive Advantage by Porter